Operations board
Seniors Day Sale
Build & lock•Jul 28–31
One operating view for every channel and touchpoint, from the first Seniors Day message to the final BOGO close.
10workstreams
12launch checks
9decisions closed
Selected route
Aug 1–18 · Seniors Day SaleHomepage and email → BestsellersSee channel rules →Campaign at a glance
One date. One message. One destination.
The BOGO collection stays locked through Aug 19 and opens on Aug 20. No public channel should imply that BOGO is live early.
Ownership and decision rights
Every lane has one accountable lead.
Routine fixes stay with the DRI. Angel steps in only when the change affects the offer, dates, customer policy, legal risk, or material commercial exposure.
Executive oversight
AngelApproves material changes to offer, pricing, dates, policy, or customer risk. Routine fixes do not wait for approval.Store & funnel updates
Amei / RhistyChanges to headless elements, collections, PDPs, aligned with Figma feedback loops. All must be updated to “Seniors Day Sale” copies and theme.Creative production
KenoDesktop, mobile, campaign modules, and teaser versions delivered to spec.Email and SMS
Gigi / BillCalendar, segments, links, UTMs, and sends match the live store phase.CRO, funnels, and landing continuity
Keimpe / AngelMessage match is preserved from traffic source through PDP, cart, and checkout.Store build, offer logic, and QA
Angel / HirenResponsive build, automatic BOGO behavior, rollback, and test orders are verified.Tracking and attribution
Faz / DhruvUTMs, GA4, Meta, Shopify, and Triple Whale remain continuous and purchases are deduplicated.Inventory and fulfillment
AlexEligible SKUs, stock risk, fulfillment capacity, and daily exceptions are visible.Customer Support readiness
KlairFAQ, macros, returns/exchange rules, and escalation paths are live before VIP access.Paid media alignment
Gio / Val / AdrianAds use the correct phase and do not reveal BOGO before the approved launch.Execution calendar
Twelve gates from lock to readout.
Each day ends with a concrete exit condition. Dates stay fixed even when an owner changes.
Lock the engine
Lock routes, offer wording, owners, escalation, eligible products, inventory guardrails, and creative direction.
Build and stage
Stage homepage, nav, announcement bar, cards, waitlist, PDP badges, tracking, capture, and rollback.
End-to-end QA
Test destinations, UTMs, consent, price display, ATC, BOGO qualification, checkout, mobile, and analytics.
Final go / no-go
Confirm dashboards, support macros, inventory floor, campaign controls, and rollback ownership.
Launch Seniors Day
Homepage and email go to Bestsellers. Paid and funnel CTAs retain aligned hero landers.
Nurture and sell
Monitor conversion, destination integrity, speed, OOS risk, and CS themes. Keep BOGO locked.
Transition day
Keep revenue CTAs on Bestsellers. Approved teasers may use the locked BOGO waitlist.
Open final BOGO
Unlock collection, switch approved omnichannel CTAs, and validate discounting and checkout.
Optimize
Watch CVR, AOV, units per order, margin, availability, support contacts, and attribution.
Final-day urgency
Run final messaging, inventory check, and scheduled close validation.
Close and rollback
Remove BOGO assets and rules, restore evergreen routes, run smoke QA, and start readout.
Readout due
Share wins, misses, root causes, and what to repeat for the next tentpole.
CTA redirect matrix
Protect message match at every handoff.
| Channel / placement | Aug 1–18 | Aug 19 | Aug 20–25 |
|---|---|---|---|
| Homepage hero | Bestsellers | Bestsellers | BOGO collection |
| Nav campaign button | Bestsellers or hidden | Locked BOGO waitlist | BOGO collection |
| Standard email CTAs | Bestsellers | Bestsellers | BOGO collection |
| Teaser / hype email | Locked waitlist when scheduled | Locked BOGO waitlist | BOGO collection |
| Bestsellers in-grid card | Locked BOGO waitlist | Locked BOGO waitlist | BOGO collection |
| Paid media and funnels | Existing aligned hero landers | Same through end of day | Selected BOGO ads; preserve aligned landers |
| AMAC affiliate | Approved route + attribution | Waitlist only with consent | BOGO + AMAC attribution |
| Amazon | Approved Amazon destination | Prepare compliant creative | Permitted BOGO route or compliant fallback |
Approved short copy
Plain language. One action. Zero ambiguity.
Use large, high-contrast type and one clear action. “Buy 1, Get 1 FREE” becomes the dominant offer only from Aug 20.
Creative brief
Show capability, comfort, and confidence.
Feature active, self-directed seniors in believable daily-life moments. Keep footwear prominent. Avoid medicalized, frail, or patronizing portrayals.
Strong contrastOne idea per assetNo unsupported claimsNo fabricated countdowns
Keno’s deliverables9 assets
- ✓Homepage desktop and mobile hero for Aug 1–19
- ✓Homepage desktop and mobile BOGO hero for Aug 20–25
- ✓Bestsellers teaser, waitlist, and live BOGO in-grid cards
- ✓Nav button and announcement-bar phase states
- ✓National Seniors Day paid variants for existing hero landers
- ✓Selected direct-to-BOGO paid variants for Aug 20–25
- ✓Amazon and AMAC partner-ready crops
- ✓PDP promotional and inventory-triggered scarcity badges
- ✓Rollback-ready evergreen asset list
Internal launch reminder
BOGO Goes Live August 20
Use your HIKE email to receive the launch alert at 12:05 AM ET.
Internal HIKE emails only. This schedules one campaign alert, not a marketing subscription.Bestsellers stays live across homepage and standard email. DRIs: Amei / Rhisty, Gigi / Bill, and Gio / Val / Adrian.
Revenue CTAs remain on Bestsellers; approved teasers may use the locked waitlist. DRIs: Amei / Rhisty, Gigi / Bill, and Angel / Hiren.
Approved channel CTAs switch to the BOGO collection after final QA. DRIs: Amei / Rhisty, Gigi / Bill, Gio / Val / Adrian, and Angel / Hiren.
Reminder · Aug 20 · 12:05 AM ET · Angel’s HIKE GmailDev and channel handoff
Nothing gets “thrown over the wall.”
These are the minimum deliverables each owner needs to close before the next phase can go live.
Dev
- →Build locked and live BOGO states.
- →Make the Aug 20 state change schedulable, reversible, and timezone-confirmed.
- →Implement validation, consent, UTM persistence, noindex, fallback, and analytics.
- →Verify URLs, mobile behavior, click IDs, and attribution before launch.
Email and CRM
- →Create the Seniors Day BOGO Launch 2026 list.
- →Map hidden attribution fields and test one fresh subscriber end to end.
- →Keep standard Aug 1–19 sale CTAs on Bestsellers.
- →Switch approved CTAs to the live BOGO collection on Aug 20.
Paid and funnels
- →Keep listicle, advertorial, and hero-lander destinations through Aug 19.
- →Update creative and landing message without breaking promise match.
- →Prebuild selected direct-to-BOGO ads for Aug 20–25.
Partners and marketplaces
- →Preserve AMAC affiliate parameters and disclosures.
- →Confirm which Amazon placements permit external CTAs.
- →Prepare compliant fallback destinations where off-Amazon links are not allowed.
Commercial and UI gates
All nine commercial decisions are closed.
Offer mechanics, eligibility, timing, and inventory guardrails are confirmed for the build and final QA.
Free pair is the lower-priced eligible pair.
lockedEligible products, variants, regions, channels, and exclusions.
lockedMaximum redemptions per order or customer.
lockedWhether existing product markdowns can participate.
lockedOffer cannot stack unless intentionally approved.
lockedReturns and exchanges when one item is free.
lockedBOGO collection is public Aug 20–25 and remains locked before launch.
lockedStart and end timezone across every channel.
lockedInventory floors and the risky-SKU removal rule.
lockedStore, funnel, and checkout QA
A live readiness checklist.
0of 17 checked
Before every phase change
BOGO transaction QA
Escalation severity
P0
Checkout blocked, wrong price, unintended loss, or legal/customer risk.
Rollback nowP1
Key funnel broken, wrong phase, major mobile failure, or attribution break.
Fix immediatelyP2
Minor copy, spacing, isolated link, or non-blocking visual issue.
Normal hoursDaily Slack update · Aug 1–8
Seniors Day status: Green / Amber / Red
Live today: [phase and send]
Store health: [CVR / checkout / tracking / stock exceptions]
Resolved: [issues closed]
Next 24 hours: [scheduled changes]
Decision needed from Angel: None / [one clear decision]
Measurement and reporting
Commercial outcomes with operational guardrails.
PrimaryConversion rateRevenue per sessionAOVTwo-pair cart rateCheckout conversionCampaign revenue
GuardrailsMobile CVRDiscount leakageGross marginRefund / cancellation signalsOut-of-stock ratePage speedCheckout errorsCS contact themes